Yeah, I got a pair of boobies! Every woman's got a pair of boobies. Boobies are everywhere, in adverts, on TV and in mags.
But how breast aware are you? How much do you really know about breast cancer? Do you think you are aware of the latest news and information? Well, you're probably aware that October is Breast Cancer Awareness Month.
MOST COMMON CANCER IN MALAYSIAN WOMEN
Breast cancer is the most common cancer among Malaysian women and accounted for almost one-third of the total number of cancer cases among this gender.
A woman in Malaysia has a 'one in 20' chance of developing breast cancer in her lifetime.
Yet not all women understand and can perform self-examination of their breasts and are willing to undergo regular breast cancer screening by trained health professionals.
Consequently, breast cancer is diagnosed in late stages in Malaysian women despite the availability of screening centres and education campaigns.
According to a Ministry of Health survey in 1996, only 46.9 per cent of women reported some form of breast cancer examination.
One reason why women have turned away from the screenings could be that the fear of men's rejection.
In a survey conducted by the NCWO, 65 per cent of men agreed that fear of their husband's reaction was a reason why women did not go for breast cancer screening.
The fact remains that breast cancer is the number one cancer killer in Malaysian women. Being diagnosed with cancer can be frightening. But understanding what's going on inside your body can help you be aware of what's causing your feelings of anxiety.
AliceWonders.com is launching an unconventional charity campaign named "GOT BOOBIES?" to raise awareness about breast cancer and TUO is showing its support for this provocative campaign! The core mission of the campaign is to remind young women (and men!) to "check their boobies".
Why use the word "BOOBIES"?
Many young women tune out messages about breast cancer because they don't believe they are at risk or the messages are too clinical. We know that research shows that regular self examination is just as effective at identifying lumps or other breast changes. And that's exactly why we're here -- to give you "a friendly reminder when you least expect it".
So get feeling girls, and remind a friend to do the same! Don't be shy about checking them. It's absolutely vital and it could save your life.
The campaign is divided into 3 main parts:
- Providing information about breast cancer
- Wear pink and go SHOP + join their treasure hunt
- Spread the word by putting a BOOBICON on your own site
Hey, breast cancer occurs mainly in women, but men CAN get it, too!!! It's rare, but it is possible.
For more on "GOT BOOBIES?" campaign, go to AliceWonders.com!