Liese

I was invited to attend the media launch of Liese at Zouk KL on April 27 and I was glad to witness the launch of the brand.


#1

In case you didn't know, Liese (pronounced as li-say) is the No.1 Hair Styling Brand in Japan and is still loved by many women as the top brand in Japan!

I'm a big fan of Japanese hairstyles but I always think that they spend a lot of time doing their hair at the salon. Well, I was wrong! These fuss-free yet absolutely stylish looks can be actually created from the comfort of their own homes.

While you may not mind spending extended periods of time styling your hair, time is one luxury that many people today have in short supply. Whether it is work or family, both men and women find that a busy lifestyle leaves little time to spend on hair. However, there is no reason to allow time constraints to keep you from looking your best.

With the introduction of Liese, now, for the first time in Malaysia, KAO's special formulations for Do-It-Yourself (DIY) Care, Styling and Color ranges promise to be 'Sure Stylish, Always Easy'.


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#3 I was sitting comfortably and waiting for the event to begin.


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#5 We were greeted with finger foods and drinks.


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#7 Brief introduction of Liese by the emcee, Jean Thor.


#8 The grand launch of Liese was presided by KAO Malaysia President and CEO, Mr. Hiroaki Taki

and


#9 Ms. Elizabeth Choon, Brand Manager, Hair Care, KAO Malaysia.


Here are the trendiest hairstyles created using Liese products:


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Well...? Sure stylish aren't they with Liese products?


#15

Through Liese, Malaysian women, can NOW fully enjoy the Tokyo Hair Cosmetics experience from the moment they select a product right through to their gorgeous tresses after using the products!

Hair Care:


#16 Liese Juicy Shower.

Give your hair a quick boost of moisture anytime with this uniquely formulated hair-hydrating mist with raspberry extract. It instantly hair's dryness anytime, anywhere!

I've tried this and it's berry refreshing! Hair will become smother and softer over time.


#17 Liese Hair Cocktail.

Shake off bad hair days for good with Liese Hair Cocktail Moisturizing Hair Serum!


#18 Revolutionary bi-layered hair serum with nourishing water and anti-frizz oil that combines easily with a few shakes. This light serum is filled with peach leaf extract and prune essence which glides on smoothly and evenly on each strand of hair. Lightly scented with refreshing tropical fruity scent and can be used on damp or dry hair.


#19 Contains peach leaf and prune extracts, this rich serum is suitable for extremely dry and damaged hair. Once mixture turns milky upon shaking, it's ready for use!

Hair Styling:


#20 Liese Designing Jelly & Liese Wave-up Form.

New hairstyling jelly texture contains unique styling ingredients which spread thinly bond hair together and set styles without any sticky feeling.

For dull and lifeless curls, put new shine on hair and transform yourself, from girly-gorgeous to mysterious with Liese Wave-up Form. Lightly scented with a fruity fragrance, Liese Wave-up Form restores drooping, lifeless curls to bouncy and beautiful waves while leaving hair smelling great!

Hair Color:


#21 Liese Bubble Hair Color.

This is a new type of permanent hair color that uses foam. It makes hair coloring fun and easy!


#22 10 of the hottest colors in Japan are now available for vibrant beautiful hair! Available in: Sweet Pink, Cassis Berry, Mocha Orange, Milk Tea Brown, Marshmallow Brown, Glossy Brown, Chestnut Brown, Dark Chocolat, Chiffon Beige and Ash Brown.


#23 Hair Color is applied on hair via foam like shampoo. Just dispense the foam, apply on hair and massage. No more troublesome sectioning of hair! Foam reaches all over the head and you can achieve beautiful, evenly colored hair easily.

Be Bubbly, ladies!


#24 With one of the pretty models.


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#26 With the Liese's crews.


#27

Starting this June, Liese will be available exclusively at selected AEON Wellness, Guardian, Sasa, Jusco and Watsons stores. So ladies, seductive lustrous locks, gloriously dazzling curls and fabulous undo's are just a Liese away~

For more information & styling tips, visit www.kao.com/my/liese

I was given 3 products for trial. Woo-hoo! Thank You KAO for the invitation.