Saturday, August 14, 2010

When I was invited to the Levi's® Curve ID media launch event on 3rd August at Studio ROM, Sunway Damansara, I was pretty excited considering that Levi's® is my favorite brand of jeans!



I adore Levi's® and I will always be a fan. I love the quality of the Levi's® jeans as quality never goes out of style and I don't think there is anything more comfortable than my favorite pair of Levi's®. However, one of the most frustrating things for me is that I am not finding the right jeans for my body.

For decades, women have faced multiple disappointments and frustrations when it comes to finding the right pair of jeans with the perfect sense of fit. Realizing this problem, Levi Strauss & Co has decided to put an end to these problems by introducing a revolutionary fit system for women called Levi's® CURVE ID – a fit system that caters to women of all SHAPES and not SIZE!

They believe every woman should be able to find jeans that fit her instead of having to fit into the jeans.


#4 Welcome performance by Najwa Mahiaddin & Band.

#5 Welcome note by Emcees, Henry Golding & Sarah Lian.


#7 Speech by Aaron Boe (President of Levi Strauss & Co, Asia Pacific Division).

#8 Levi's® CURVE ID Demonstration by Carolyn Soong (Product Manager for Levi's® Women).

Did you know that since Levi's® patented their first women's jeans 75 years ago, no one has changed the formula for finding the perfect fit?

Finally, the designers studied the bodies of more than 60,000 women to develop three custom fits based on the difference between the measurement of a woman's hip and seat – the greater the difference, the more curvy the body – and include:

Slight Curve – designed to celebrate straight figures.
Slight Curve is designed to define a woman's waist, while accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.

Demi Curve – designed to fit even proportions.
Demi Curve is designed to flatter a woman's waist, while smoothing her shape. If jeans usually fit in the waist, but don't flatter the figure, a woman should try the Demi Curve.

Bold Curve– designed to honor genuine curves.
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.

#9 Three models with different body shapes but the same inch waist - wearing, the straight curve, the demi curve and the bold curve.






#15 The dilemma almost always came down to the differential between the waist (which should be measured at the natural waist, the point at which the torso bends), the hips at the spot that is exactly 4 inches below the waist, and the seat, which is 8 inches below that.

I wish I could find jeans that fit better than the ones I own.

Check out these local celebrities who were rocking the Levi's® CURVE ID Fashion Showcase too!

#16 Wong Chui Ling.

#17 Diana Danielle.

#18 Serena C.


#20 Scha Al-Yahya.

#21 I-can't-remember-her-name.


#23 Sazzy Falak.

#24 Azura Zainal.

#25 Hannah Lo.

#26 Belinda Chee.




#30 Special performance by Najwa and DJ Goldfish spins the night away.



Levi's® Curve ID fits will begin rolling out in select Levi's retail store locations in the U.S. and retail locations in Asia and Europe throughout summer/fall 2010. The fit system, which will be incorporated into the majority of Levi's Women's denim collection, is available in sizes 22-34 (0-16 on a traditional women's size scale) in a variety of styles and finishes.

Each store carrying the line will have trained fit experts to measure women, identify her Levi's® Curve ID and help her find the best fitting jeans for her body type and style preference. A global digital fitting room will launch on where women will be able to find their Levi's® Curve ID, explore product demos and learn more about our fit science.

Hands down my favorite product from Levi's® and thank you for the invitation.

Now, I can't wait to slip into a pair of these!


Mariuca said... @ 15/8/10 4:07 AM

:-[ :-[

Mariuca said... @ 15/8/10 4:07 AM

:'( :'( :'( :'( :'(

LadyJava said... @ 15/8/10 4:09 AM

:* :*

lira said... @ 15/8/10 4:10 AM

Be watching this out...I love the brand.

LadyJava said... @ 15/8/10 4:11 AM

wooho.. what an awesome event.. so did you get a pair Mon?

Mariuca said... @ 15/8/10 4:11 AM

How come u look skinnier here, must be cause after ur "feeling hellish" days...

LadyJava said... @ 15/8/10 4:12 AM

PB Event Mon?

Mariuca said... @ 15/8/10 4:12 AM

Azura Zainal? he he .... =-X =-X =-X

Mariuca said... @ 15/8/10 4:12 AM

I like Levi's oso but quite hard to find one that suits me too... *DONT_KNOW* *DONT_KNOW* *DONT_KNOW*

Mariuca said... @ 15/8/10 4:13 AM

so wat did u get in the goody bag??? *DONT_KNOW* *DONT_KNOW* :* :* :* :*

Mariuca said... @ 15/8/10 4:14 AM

:* :* :* :* Yay chop!

Anonymous said... @ 15/8/10 4:27 AM

Wow! So many celebrities!

Bill said... @ 15/8/10 7:12 AM

Wow a lot of very beautiful ladies here. LOL 8-)

*Michael said... @ 15/8/10 7:50 AM

I love Levis too!

*Michael said... @ 15/8/10 7:51 AM

Nice post and photos!

*Michael said... @ 15/8/10 7:51 AM

But I love the #1 and the #32 best :* :-P :-P

fyzal said... @ 15/8/10 10:47 AM

i'm sure everyone love the well-known brand like Levi's :) but for me I'm not really choosy about the brand when it comes to jeans. as long as it look nice and comfortable. have a nice weekend monica.

foongpc said... @ 15/8/10 11:52 AM

OK the guest is me! Haha! Forgot to enter my name when commenting here via my iPhone! : )

foongpc said... @ 15/8/10 11:53 AM

So now they have Levi's Curve ID for ladies. What about men?

foongpc said... @ 15/8/10 11:53 AM

Yes, you look thinner here! Quick! Eat more and gain some weight!!!

foongpc said... @ 15/8/10 11:54 AM

I dunno who is that celebrity in pic #21! But she looks familiar though. Haha!

tekkaus said... @ 15/8/10 12:06 PM

Girls will love this new jeans. :D

Nessa said... @ 15/8/10 12:40 PM

oooh.. i wan Levi's jeans!! hoping to fit nto size 28.... can or not?? *DONT_KNOW* *DONT_KNOW*

2 months to BD.... mesti boleh. Malaysia boleh!! LOL! :-P :-P :-P

*Michael said... @ 15/8/10 4:19 PM

Mon, you sure be doing your cat-walk up the stage too.

*Michael said... @ 15/8/10 4:19 PM

You too qualified to be a model.... certified by us ;)

Rizal said... @ 15/8/10 8:22 PM

Ahaha.. i was browsing the pixs, and i saw Azura Zainal.. now, you have these " =-X"

why the =-X

Now i am =-X too. I was =-X when looking at her pix :-D :-D :-D

Rizal said... @ 15/8/10 8:24 PM

wah Mon, so glam dapat pergi. All i get is an invitation to makcik jual ulam-ulam grank opening stall. LoL. Anyway, i get to eat for free.. hehehe

Now, i know something and i am sure i would look smart when telling my girlfriends what kind of jeans they should wear. LoL.

Now i am going to google for Azura Zailnal :-D :-D :-D =-O =-X

Rizal said... @ 15/8/10 8:27 PM

Azura has her own blog. Hehehe.. LoL

Bella Enveeus said... @ 15/8/10 8:35 PM

Cool event! Wish I could go.. I so want the jeans.. Been eyeing them when I saw the ads few weeks ago.. I love Levi's.. Not too expensive but really tahan lama.. And makes you look good too.. What a package kan? :-)

Bella Enveeus said... @ 15/8/10 8:36 PM

What's up with Azura? Tak de org kenal dia ke? Kan dulu dia dgn Jien host Disney Buzz or something right? I like her..

Mariuca said... @ 16/8/10 12:08 AM

I actually knew her very well... at one point... =-X =-X =-X =-X =-X =-X

Mariuca said... @ 16/8/10 12:08 AM

he he he sebab ada story di sebalik =-X =-X =-X =-X =-X tapi hush2 story =-X =-X =-X =-X

Caroline Ng May Ling said... @ 16/8/10 8:51 AM

:* :* :*

Caroline Ng May Ling said... @ 16/8/10 8:52 AM

WOW lots hot chicks!!! ;) ;)

Caroline Ng May Ling said... @ 16/8/10 8:52 AM

Monica dearie! u look stunning there!! =-O =-O

Caroline Ng May Ling said... @ 16/8/10 8:52 AM

boleh kirim salam??? mwahahahaha :-P

vialentino said... @ 16/8/10 3:57 PM many pretty models...and yes, love thier levi's cutting now....worth the price we are paying for

Life Ramblings said... @ 16/8/10 4:43 PM

Hello beautiful! Greetings from Penang. :)

Life Ramblings said... @ 16/8/10 4:46 PM

you look smoking hot as usual. great shots and the models are just gorgeous. i've problems finding the right jeans for my body too. Levi's curve ID sounds remarkably cool.

Life Ramblings said... @ 16/8/10 4:50 PM

Hi Marzie! for some reason,i don't know why i'm having trouble accessing all your 3 blogs today. not sure if anyone else having the same difficulties too or is it just me?

Hitesh said... @ 16/8/10 9:19 PM

wow.......haat haat gals on the ramp.......why aren't you on the ramp.....???? :D

Levi's in big brand......and i love it too....but the prices are a bit steep.......

hey why aren't there any guy model on the Levi's Curve only for gals.....????

Mariuca said... @ 16/8/10 11:59 PM

>:o >:o >:o >:o :'( :'( :'( :'( :'( :'( :'( :'( :'(

Mariuca said... @ 17/8/10 12:08 AM

LR!!!!!!!!! Yeah I received so many panic msgs from frens abt this, thanks so much for ur concern sweetie!!! Apparently my blogs got deleted and they weren't online. I had to restore my google account via SMS and now, my blogs are up and running again. Me too panic like mad earlier but it's all good now... unnecessary hassle but I am just relieved it worked out in the end. Thanks again LR! Hugs!!! :* :* :* :* :*

Mariuca said... @ 17/8/10 12:09 AM

:* :* :* :* :* Hi Mon! Thanks for ur email too, though I never received it boo hoo... all ok edi Mon but what say you to me feeling blues on my MM acting as a premonisi to something bad happening to my blogs today? ha ha!! ;) ;) :* :* :*

Mariuca said... @ 17/8/10 12:12 AM

Hi Mon! Thanks for ur email too, though I never received it boo hoo... all ok edi Mon but what say you to me feeling blue on my MM acting as a premonisi to something bad happening to my blogs today? ha ha! *DONT_KNOW* *DONT_KNOW* *DONT_KNOW* :* :* :* :*

Mariuca said... @ 17/8/10 12:13 AM

Hi Mon! Thanks for ur email too, though I never received it boo hoo... all ok edi Mon but what say you to me feeling blue on my MM acting as a premonisi to something bad happening to my blogs today? ha ha!! :* :* :* :* :* *DONT_KNOW* *DONT_KNOW* :-D :-D

Mariuca said... @ 17/8/10 12:13 AM

Hmmm so weird la, if u get duplicate comments on this, feel free to delete... something wrong with JS, I delete then I see it here again... *DONT_KNOW* *DONT_KNOW* *DONT_KNOW*

Bella Enveeus said... @ 17/8/10 1:43 PM

Oooh adakah juicy story disebaliknya? =-O ic ic.. :-P :-P :-P i nak buat sikit investigasi work =-X =-X said... @ 17/8/10 3:39 PM

i look at hannah pics...she look so sexy in that jeans

Life Ramblings said... @ 17/8/10 4:02 PM

oh dear, hope i won't encounter such problems. if i were u, i'd be stranded in misery not knowing what to do. on a positive note, glad to see all your 3 blogs running again sweetie. :)

elai said... @ 17/8/10 9:04 PM

wooot! mon, you could be a model yourself! :-D :-D :-D :-D

elai said... @ 17/8/10 9:05 PM

honestly! ive never owned a Levi's jeans!

elai said... @ 17/8/10 9:05 PM

i just cant afford it. hehehehe :-[ :-[ :-[ :-[

elai said... @ 17/8/10 9:10 PM

but with what you said that they cater to shapes, i think im going to buy one this time. :-D :-D :-D

elai said... @ 17/8/10 9:12 PM

i always find it hard to look for jeans because of my shape, i hope they have one right for me *DONT_KNOW* *DONT_KNOW* *DONT_KNOW*

elai said... @ 17/8/10 9:13 PM

and wow to the ladies, mon! they really look great! :-D :-D :-D

elai said... @ 17/8/10 9:13 PM

great job, mon! :* :* :* :*

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